WHAT IS THE BEST WAY TO PROMOTE YOUR BRAND OUTSIDE OF COMMERCIALS, AD CAMPAIGNS OR THE ACTUAL RESTAURANT?

CREW UNIFORMS

Crew uniforms are important because it’s one more way of branding. The crew uniform is that one more step to creating an environment for your brand message.

Can I be honest with you? All crew members are not created equally. Some are neat, take pride in what they do and look to advance in the company. Then you have those employees that are untidy, do only what is required and are there only for the paycheck. Knowing this, why would you leave it up to them to promote your brand in a uniform that has plenty of room for error? From, un-tucked and wrinkled shirts, disheveled collars from the neck strap of a bib apron, to ill fitting aprons to no apron at all. This allows the shirt to catch all the spills, stains and debris that come along with working in a restaurant, eventually requiring buying more shirts.

Customers notice sloppy uniforms and dirty restaurants believe it or not, they judge what an employee looks like on whether or not they will choose to eat there now or ever eat at any location ever again, based on a bad experience. The discrepancy that’s covered up from the chest to the knees is only done with the use of a bib apron. But if a bib apron is not worn, then that discrepancy is the first thing a customer’s notice.

Crew uniforms have come a long way, but not far enough. For the most part they still look the same. A shirt a standard bib apron and some type of hat or visor. The shirt normally has the logo on the chest and bib apron usually has the logo on it in the center. When you put the two together the logo on the shirt gets covered up by the neck strap from the bib apron, which looks bad and is a visual distraction. But the bib apron is necessary in a restaurant environment.

If your brand is valuable to you then so should the crew uniforms

At Odis Hardin Enterprises we have solved this problem; we have neck strapless bib aprons that attach to the shirt underneath by Velcro. This design gives the user the comfort of a shirt with the protection of an apron. Our design promotes safety (nothing hanging around your neck in an environment with movable parts), real uniformity (everybody looks the same no matter the body type), encourages better functionality and makes the bib apron a billboard for corporate brand and advertisement. Wearing the LF ApronShirt is like not wearing a bib apron at all for the user, but it makes the whole crew cohesive looking, uniform, and tidy.

The LF ApronShirt is the future look for restaurants that know innovation doesn’t stop in the kitchen or in restaurant design. Everything else in the restaurant industry has evolved but the two main things that are used every day the apron and shirt until now! Set your restaurant apart from the pack and join the LF ApronShirt revolution……LIVE FREE!