Is Your Uniform Marketing at the Point-of-Purchase, the LF ApronShirt CAN!
Convert Your Company Uniforms into Money Generating Profit Machine.
Both the advertising and image apparel industries evolve with the introduction of new technologies and changing consumer demands, making the LF ApronShirt its’ poster child. We’re providing opportunities for Marketers to reach consumers at the most crucial touch-point in the purchasing process, in the store and at the point of purchase. Advertising and promotions directly applied to the front of the apron and on the back of the employee uniform.
The LF ApronShirt creates a paradigm shift that converts uniform expenses into revenue generating profit centers and in the process creates a new metric by which advertising is measured. At the forefront of the mobile digital revolution is Odis Hardin Enterprises, our innovative LF ApronShirt offers a variety of new revenue streams. We understand this timely execution of new media and technology has unlimited potential. Making it possible for our customers to target their specific audiences by using the most cutting edge marketing and advertising tool in the retail space called QR Codes.
For the first time ever, uniforms expenses can be used as profit making advertising space, instead of a cost of doing business. QR Codes are geometric, two dimensional, specific matrix barcodes, which hold data that becomes accessible when scanned by a wireless mobile device, such as BlackBerry, iPhone or Android. The QR Code captures data and provides trackable in-store or online promotions. It is capable of delivering sales campaigns, promotions and coupons to consumers’ wireless mobile devices. Your marketing campaign image can be printed or pressed on the LF ApronShirt, front and back, transforming the employee’s work attire into walking interactive media. Product promotions or advertisements are printed or pressed on the LF ApronShirt in the front of the apron and back of the shirt. The LF ApronShirt not only gave the user “The Comfort of a Shirt with the Protection of an Apron” but allows businesses to run multiple campaigns simultaneously for any duration of time. QR Codes that many businesses are including with marketing material for smartphone customers can be printed in ads place on the LF ApronShirt.
When customers scan the QR Code they are immediately directed to a URL to access anything from coupons, social media’s, instant discounts or website promotions. We are taking the apron from a utilitarian garment used to identify employees and turning it into an effective point-of-purchase advertising powerhouse. The apron is flexible because companies can switch aprons from one ad to another throughout the day. For restaurants, this means they can offer a breakfast promotion on the morning aprons, a lunch promotion on the middle of the day aprons and a dinner promotion on the evening aprons. Traditional uniforms may include a promotion for a lunch item that becomes useless at dinner. As for the uniform’s effectiveness, digital age consumers are increasingly delaying their buying decisions until the point-of-purchase, whereas in the past they often made up their minds well before entering the store.
The LF ApronShirt is like a blank canvas for forward-thinking advertising in company uniforms globally. Increasing consumers put off a purchase decision until they’re actually in a store making them easily dissuaded at that point. This garment exploits placement, opportunity, availability, pricing and sales interactions making it a powerful touch-point. There’s not a lot of opportunity for uniforms to directly interact with the latest and greatest mobile technology until now….LF ApronShirt. LIVE FREE!
